Steelers' Acrisure Stadium to retain giant Heinz ketchup bottle despite local company losing naming rights

Steelers' Acrisure Stadium to retain giant Heinz ketchup bottle despite local company losing naming rights

Heinz Field signage may not grace the outside of the Steelers’ stadium anymore, but the company’s branding legacy will live on in the form of one of its famous giant ketchup bottles.

After over 20 years of Pittsburgh’s football stadium bearing the namesake of the local ketchup giant, Acrisure — an insurance company out of Grand Rapids, Michigan, bought the naming rights earlier this month. The result is “Acrisure Stadium,” a name that has been less than popular with the locals.

The name change came after the 20-year agreement between Kraft Heinz and the Steelers expired prior to last season. While a one-year extension was forged, ultimately another naming rights agreement couldn’t be met. Kraft Heinz, however, did manage to keep its presence in the stadium.

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“We at Kraft Heinz are committed to the Pittsburgh community, and we’re not going anywhere,” spokesperson Lynsey Elve said, per Trib Live. “We can confirm there is an agreement and, not only is the Heinz Red Zone staying, but one of the iconic ketchup bottles will be featured at the stadium in a prominent location where visitors can get a coveted photo op.”

The Heinz Red Zone, for those wondering, is when the Steelers approach the opposing teams’ 20-yard line and the ketchup bottles tip over, creating a red digital effect on the screen.

While the name change was controversial, Kraft Heinz simply said the price tag for an extension was ultimately more than they could reasonably spend. PNC Park and PPG Paints Arena, the other prominent stadiums in Pittsburgh for the Pirates and Penguins, respectively, also feature local companies as title sponsors, so the Acrisure change is a departure for the city.