{"id":75723,"date":"2024-08-16T19:00:07","date_gmt":"2024-08-16T19:00:07","guid":{"rendered":"http:\/\/guid_108017721"},"modified":"2024-08-16T19:00:07","modified_gmt":"2024-08-16T19:00:07","slug":"streaming-is-getting-more-expensive-for-consumers-heres-why","status":"publish","type":"post","link":"https:\/\/wp.timesamerica.net\/streaming-is-getting-more-expensive-for-consumers-heres-why\/","title":{"rendered":"Streaming is getting more expensive for consumers. Here&#8217;s why"},"content":{"rendered":"\n<div><img decoding=\"async\" src=\"https:\/\/wp.timesamerica.net\/wp-content\/uploads\/2024\/08\/streaming-is-getting-more-expensive-for-consumers-heres-why.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p><span class=\"HighlightShare-hidden\" style=\"top:0;left:0\"><\/span><\/p>\n<div class=\"RelatedQuotes-relatedQuotes\" id=\"RegularArticle-RelatedQuotes\">\n<div class=\"RelatedQuotes-quotesContainer\">\n<div class=\"RelatedQuotes-titleAndTime undefined\">\n<p class=\"RelatedQuotes-text\">In this article<\/p>\n<\/div>\n<ul class=\"RelatedQuotes-list\">\n<li class=\"QuoteItem-item\" aria-label=\"Quote for null\"><span class=\"waslinkname\"><span class=\"QuoteItem-symbol\">CMCSA<\/span><\/span><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"RegularArticle-WatchlistDropdown\" data-analytics-id=\"RegularArticle-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/li>\n<li class=\"QuoteItem-item\" aria-label=\"Quote for null\"><span class=\"waslinkname\"><span class=\"QuoteItem-symbol\">WBD<\/span><\/span><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"RegularArticle-WatchlistDropdown\" data-analytics-id=\"RegularArticle-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/li>\n<li class=\"QuoteItem-item\" aria-label=\"Quote for null\"><span class=\"waslinkname\"><span class=\"QuoteItem-symbol\">NFLX<\/span><\/span><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"RegularArticle-WatchlistDropdown\" data-analytics-id=\"RegularArticle-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/li>\n<li class=\"QuoteItem-item\" aria-label=\"Quote for null\"><span class=\"waslinkname\"><span class=\"QuoteItem-symbol\">PARA<\/span><\/span><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"RegularArticle-WatchlistDropdown\" data-analytics-id=\"RegularArticle-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/li>\n<li class=\"QuoteItem-item\" aria-label=\"Quote for null\"><span class=\"waslinkname\"><span class=\"QuoteItem-symbol\">DIS<\/span><\/span><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"RegularArticle-WatchlistDropdown\" data-analytics-id=\"RegularArticle-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"RelatedQuotes-cfaButtonContainer\"><button id=\"ArticlePageTickerCreateAccountButton\" class=\"CreateFreeAccountButton-buttonContainer\"><span class=\"CreateFreeAccountButton-buttonText\"><span>Follow your favorite stocks<\/span><span class=\"CreateFreeAccountButton-buttonTextBold\">CREATE FREE ACCOUNT<\/span><\/span><\/button><\/div>\n<\/div>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-108017730\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div class=\"InlineImage-imagePlaceholder\" style=\"padding-bottom:55.55555555555556%\">\n<div style=\"height:100%\" class=\"lazyload-placeholder\"><\/div>\n<\/div>\n<div>\n<div class=\"InlineImage-imageEmbedCaption\"><\/div>\n<div class=\"InlineImage-imageEmbedCredit\">Jaque Silva | SOPA Images | Lightrocket | Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p>Streaming is finally starting to pay off for media companies, but there&#8217;s a catch \u2014 to get there, consumers are facing higher subscription costs and increasingly frequent price hikes.<\/p>\n<p>Legacy media companies entered the streaming market with a focus on gaining subscribers and competing with category leader <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-1\"><span class=\"waslinkname\">Netflix<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span> as traditional cable TV bundles lose customers. Now, looking for a return on their content investments, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-2\"><span class=\"waslinkname\">Disney<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span>, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-3\"><span class=\"waslinkname\">Warner Bros. Discovery<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span> and others are aiming for streaming profits.<\/p>\n<div style=\"height:100%\" class=\"lazyload-placeholder\"><\/div>\n<p>Their strategies include rolling out cheaper, ad-supported models; launching platform bundles; and cracking down on password sharing, but price hikes have shown more immediate results toward profitability.<\/p>\n<p>&#8220;The years of prioritizing user growth with low prices are over,&#8221; said Mike Proulx, vice president and research director at Forrester.<\/p>\n<p>Disney said last week that its combined streaming services \u2014 Disney+, Hulu and ESPN+ \u2014 <span class=\"waslinkname\">were profitable<\/span> for the first time during its fiscal third quarter. Although the company added new subscribers, that milestone was largely due to price increases.<\/p>\n<p>CEO Bob Iger said during an earnings call that Disney has &#8220;earned&#8221; its pricing in the marketplace due to the company&#8217;s creative contributions and product improvements. He noted that with past price increases, the company hasn&#8217;t seen a &#8220;significant&#8221; number of customer departures.<\/p>\n<p>&#8220;When we look across our portfolio \u2026 we&#8217;re seeing growth in consumption and the popularity of our offerings, which gives us the pricing leverage that we believe we have,&#8221; Iger said.<\/p>\n<div style=\"height:100%\" class=\"lazyload-placeholder\"><\/div>\n<\/div>\n<h2 class=\"ArticleBody-subtitle\">Climbing prices<\/h2>\n<div class=\"group\">\n<p>The major streaming services have gone through a number of price hikes and changes throughout the past few years.<\/p>\n<p>In just the past five months, four streamers have announced price increases: Warner Bros. Discovery&#8217;s Max, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-5\"><span class=\"waslinkname\">Comcast&#8217;s<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span> Peacock, Disney and Paramount.<\/p>\n<\/div>\n<div style=\"height:400px\" class=\"lazyload-placeholder\"><\/div>\n<div class=\"group\">\n<p>Ahead of earnings, Disney announced it&#8217;s<span class=\"waslinkname\"> raising streaming prices<\/span> by $1 to $2 a month for Hulu, Disney+ and ESPN+.<\/p>\n<p>Similar to Disney, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-7\"><span class=\"waslinkname\">Paramount Global<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span> said last week in its quarterly <span class=\"waslinkname\">earnings conference call<\/span> that its streaming business, centered on flagship service Paramount+, reached profitability.<\/p>\n<p>Paramount noted on the call that global average revenue per user grew 26% for Paramount+, which reflected a <span class=\"waslinkname\">price increase<\/span> during the third quarter of 2023. Meanwhile, <span class=\"waslinkname\">additional price increases<\/span> for Paramount+ go into effect this month, and the company expects to see a financial impact for that during the fourth quarter.<\/p>\n<p>Though Comcast&#8217;s Peacock offered a limited-time annual subscription for $19.99 ahead of the Olympics, the company <span class=\"waslinkname\">raised the monthly cost<\/span> of the service&#8217;s ad-supported tier by $2 this summer, marking its second price hike of the year. Warner Bros. Discovery also <span class=\"waslinkname\">increased the cost of Max<\/span> without ads by $1 per month in June.<\/p>\n<p>&#8220;For a decade in streaming, an enormously valuable amount of quality content has been given away well below fair market value. And I think that&#8217;s in the process of being corrected,&#8221; Warner Bros. Discovery finance chief Gunnar Wiedenfels said during an industry conference last year. &#8220;We&#8217;ve seen price increases across essentially the entire competitive set.&#8221;<\/p>\n<p>When Disney reported a revenue increase in its most recent quarter, it was primarily driven by higher subscription prices, said Forrester&#8217;s Proulx, since user growth and ad revenue alone won&#8217;t sustain profitability.<\/p>\n<p>That puts the burden of revenue growth somewhat on consumers&#8217; shoulders, he said. And users are feeling the strain.<\/p>\n<p>In a survey of 3,000 consumers, 90% agreed that streaming video subscriptions are raising their prices more often than they were in the past, according to Hub Entertainment Research.<\/p>\n<\/div>\n<div class=\"group\">\n<div class=\"RelatedContent-relatedContent\" id=\"RegularArticle-RelatedContent-1\">\n<div class=\"RelatedContent-container\">\n<div class=\"RelatedContent-nonCollapsibleContent\">\n<h2 class=\"RelatedContent-header\">Read more CNBC media news<\/h2>\n<div class=\"group\">\n<ul>\n<li><span class=\"waslinkname\">NBC is pinning Peacock&#8217;s streaming success on $2.45 billion per year NBA deal<\/span><\/li>\n<li><span class=\"waslinkname\">DirecTV is pushing its pay TV bundle \u2014 without a satellite dish<\/span><\/li>\n<li><span class=\"waslinkname\">Paramount Global reports streaming profit for first time ever as shares rise<\/span><\/li>\n<li><span class=\"waslinkname\">Warner Bros. Discovery CEO Zaslav facing pressure to deliver value<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"ArticleBody-subtitle\">Ad support<\/h2>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-107320267\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div class=\"InlineImage-imagePlaceholder\" style=\"padding-bottom:55.55555555555556%\">\n<div style=\"height:100%\" class=\"lazyload-placeholder\"><\/div>\n<\/div>\n<div>\n<div class=\"InlineImage-imageEmbedCaption\"><\/div>\n<div class=\"InlineImage-imageEmbedCredit\">Picture Alliance | Picture Alliance | Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p>Meanwhile, companies are pushing consumers toward ad-supported tiers \u2014 which are often cheaper than commercial-free streaming \u2014 in a bid to attract more advertisers, Proulx said.<\/p>\n<p>And many of those consumers are taking the option.<\/p>\n<p>&#8220;We expect meaningful growth ahead as more subscribers opt for the ad-lite tier, which represented over 40% of global gross adds last quarter,&#8221; Warner Bros. Discovery&#8217;s Wiedenfels said during last week&#8217;s earnings call. Ad lite references Max&#8217;s cheapest subscription tier<\/p>\n<p>Media companies have noted that advertising has grown for streaming. Warner Bros. Discovery said during its second-quarter earnings conference call that streaming ad revenue doubled year over year.<\/p>\n<p>Similarly, revenue from advertising grew 16% in Paramount&#8217;s second quarter, driven by Paramount+ and Pluto TV, according to the company.<\/p>\n<p>At Peacock, 75% of subscribers were on the ad-supported tier as of February of last year, according to <span class=\"waslinkname\">research from Antenna<\/span>. At the time it was the largest share of any of the major streamers, followed by Hulu at 57% and Paramount+ at 43%. The streaming companies don&#8217;t typically disclose the breakdown of subscriptions by tier.<\/p>\n<p>&#8220;The advertising tier for all these companies is appealing because they can make as much off of ad revenues as they make off of the subscription fee on the ad tier,&#8221; said Tim Nollen, senior media tech analyst at Macquarie.<\/p>\n<p>Netflix executives <span class=\"waslinkname\">chafed<\/span> against advertising for some time but pivoted in 2022 following a slowdown in subscriber growth. The company also recently <span class=\"waslinkname\">nixed<\/span> its cheapest, ad-free basic plan \u2014 leaving consumers with the <span class=\"waslinkname\">choice<\/span> of a $6.99 ad-supported option, or two ad-free plans that cost $15.49 or $22.99.<\/p>\n<\/div>\n<div class=\"group\">\n<div id=\"RegularArticle-DataWrapperChart\" class=\"DataWrapperChart-dataWrapperContainer\"><iframe title=\"Netflix subscription tiers 2011\u20132024\" aria-label=\"Interactive line chart\" id=\"datawrapper-chart-6H5UB\" src=\"https:\/\/datawrapper.dwcdn.net\/6H5UB\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"469\" data-external=\"1\"><\/iframe><\/div>\n<\/div>\n<div class=\"group\">\n<p>Netflix co-CEO Ted Sarandos said in the company&#8217;s <span class=\"waslinkname\">second-quarter earnings call<\/span> that the ad tier makes Netflix more accessible to users due to the low entry price. For both tiers, when it comes to raising prices, Sarandos said Netflix aims to increase value and engagement before having subscribers pay more.<\/p>\n<p>Generally, price-pinched streaming consumers are willing to tolerate ads in order to pay lower subscription fees, according to Forrester&#8217;s research. Still, ad tiers aren&#8217;t immune to price increases. Disney+ is now raising prices of its ad-supported plan, for example.<\/p>\n<p>Disney took a unique approach to <span class=\"waslinkname\">launching its ad tier<\/span> in December 2022, giving existing subscribers the option to either pay an additional $3 per month or accept ads. Nearly 95% of Disney+ premium plan subscribers paid to maintain ad-free streaming, according to Antenna.<\/p>\n<p>Warner Bros. Discovery said in an earnings conference call that it suffered fewer customer losses than expected in July, following its <span class=\"waslinkname\">$1 price increase<\/span> on ad-free streaming.<\/p>\n<p>&#8220;Until there&#8217;s a mass exodus of users, Disney (and others) will continue to increase prices,&#8221; Proulx said.<\/p>\n<\/div>\n<h2 class=\"ArticleBody-subtitle\">Keeping subscribers<\/h2>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-108015037\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div class=\"InlineImage-imagePlaceholder\" style=\"padding-bottom:55.55555555555556%\">\n<div style=\"height:100%\" class=\"lazyload-placeholder\"><\/div>\n<\/div>\n<div>\n<div class=\"InlineImage-imageEmbedCaption\"><\/div>\n<div class=\"InlineImage-imageEmbedCredit\">Westend61 | Westend61 | Getty Images<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p>There&#8217;s one key thing that&#8217;s working to streamers&#8217; advantage: Across platforms, users aren&#8217;t often willing to sacrifice their desired content even when costs go up, said Hub Entertainment Research founder Jon Giegengack.<\/p>\n<p>However, the total cost of streaming can sometimes exceed that of cable for certain consumers because the content they&#8217;re consuming is broken up across the different platforms, according to Proulx.<\/p>\n<p>In response, companies including Disney, Paramount and Warner Bros. Discovery have turned to bundling their services into a single, discounted offering. In cases where streaming is no longer cheaper than traditional television, bundles allow consumers to save money while accessing TV content across different services, according to Proulx.<\/p>\n<p>For providers, bundles are an opportunity to increase revenue because they expect fewer people to cancel their bundled subscriptions than stand-alone ones, according to Nollen.<\/p>\n<p>&#8220;The new world of streaming is not as lucrative as the old world of pay TV was,&#8221; Nollen said. &#8220;Everybody has woken up to that, and they are coming up with ways to try to at least improve its fortunes, and bundling is one.&#8221;&nbsp;<\/p>\n<p>Streamers are also growing their total users by cracking down on password sharing. Last year, <span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-20\"><span class=\"waslinkname\">Netflix<\/span><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"><\/span><\/button><\/span><\/span><\/span> alerted members that <span class=\"waslinkname\">accounts can only be shared<\/span> within a single household, and Disney made a similar <span class=\"waslinkname\">announcement<\/span> earlier this year.&nbsp;Warner Bros. Discovery will soon follow suit.<\/p>\n<p>Nonetheless, as consumers continue to face rising subscription costs, Giegengack points to a broader streaming competition. While low subscription prices initially helped other streamers grow subscribers, he said they can&#8217;t afford to keep doing that.<\/p>\n<p>&#8220;The amount that people have been able to pay for, the volume of content they get up until now, is just an absurdly good deal, and I don&#8217;t think it&#8217;s sustainable,&#8221; Giegengack said.<\/p>\n<p><em>Disclosure: Comcast owns NBCUniversal, the parent company of CNBC, and is a co-owner of Hulu. NBCUniversal also owns NBC Sports and NBC Olympics, which is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.<\/em><\/p>\n<\/div>\n<div class=\"group\">\n<div class=\"RelatedContent-relatedContent\" id=\"RegularArticle-RelatedContent-2\">\n<div class=\"RelatedContent-container\">\n<div class=\"RelatedContent-nonCollapsibleContent\">\n<h2 class=\"RelatedContent-header\">Don\u2019t miss these insights from CNBC PRO<\/h2>\n<div class=\"group\">\n<ul>\n<li><span class=\"waslinkname\">Fund manager \u2014 who&#8217;s consistently beaten the S&amp;P 500 \u2014 names a key stock to own if recession hits<\/span><\/li>\n<li><span class=\"waslinkname\">Goldman says buy these cheap stocks with healthy fundamentals during this sell-off<\/span><\/li>\n<li><span class=\"waslinkname\">How Warren Buffett&#8217;s big Japanese investments fared in the global market rout<\/span><\/li>\n<li><span class=\"waslinkname\">&#8216;We haven&#8217;t seen the bottom&#8217;: Dan Niles names 2 tech stocks to ride out a potential recession<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ArticleBody-MobileAdhesion\" class=\"MobileAdhesion-container\" data-module=\"mps-slot\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article CMCSA WBD NFLX PARA DIS Follow your favorite stocksCREATE FREE ACCOUNT Jaque Silva | SOPA Images | Lightrocket | Getty Images Streaming is finally starting to pay off for media companies, but there&#8217;s a catch \u2014 to get there, consumers are facing higher subscription costs and increasingly frequent price hikes. Legacy media &hellip;<\/p>\n","protected":false},"author":1,"featured_media":75724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-75723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bussiness","has-thumb","has-featured"],"_links":{"self":[{"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/posts\/75723"}],"collection":[{"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/comments?post=75723"}],"version-history":[{"count":0,"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/posts\/75723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/media\/75724"}],"wp:attachment":[{"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/media?parent=75723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/categories?post=75723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.timesamerica.net\/wp-json\/wp\/v2\/tags?post=75723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}